DEI Dismissed: The Corporate Backpedal on DEI

Dr. CI
6 min readDec 2, 2024

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(Photo borrowed from India News Today)

Companies and educational institutions have subtly, and sometimes blatantly, scaled back their commitments to Diversity, Equity, and Inclusion (DEI) initiatives. Under the pressure of conservative activism, corporations like Walmart have pared down their DEI strategies, claiming economic efficiency or alignment with shareholder interests. According to a CBS News report, Walmart, a retail titan, has restructured its DEI program significantly, diminishing its scope under the guise of “streamlining” efforts. This rollback is not an isolated event but part of a broader, disheartening trend. As companies quietly retreat, we’re left to ask: Who bears the cost of this strategic abandonment? Spoiler alert: It’s historically marginalized groups. Walmart, for example, recently restructured its DEI program, claiming operational efficiency as the reason behind the cuts. According to a CBS News report, under pressure from conservative groups, the company has diluted its DEI strategies and shifted focus away from equity-driven goals​. Walmart isn’t alone. This trend reflects a broader dismissal of DEI efforts, leaving marginalized communities to bear the brunt of these cutbacks while allowing corporations to maintain the appearance of progress without meaningful action.

This rollback isn’t new; it’s part of a recurring cycle of resistance to equity efforts. Critical Race Theory (CRT) reminds us that systemic inequities are deeply embedded in institutions, and DEI initiatives are often the first casualties when political and economic pressures arise. Companies may claim these cutbacks are about cost-saving measures, but let’s be real: DEI isn’t an expense; it’s an investment in a fairer, more sustainable future.

The History of DEI: A Critical Race Theory Lens

From its inception, DEI has been a battlefield. Critical Race Theory (CRT) reminds us that systemic inequality isn’t accidental; it’s baked into the very institutions that claim to dismantle it. The push for DEI gained momentum after the Civil Rights Movement, with landmark policies like affirmative action attempting to redress centuries of disenfranchisement. But let’s not forget that these programs have always faced backlash; accusations of “reverse racism” and “quota systems” have dogged DEI initiatives from the start. CRT illuminates how such resistance is less about fairness and more about protecting entrenched power structures. From the backlash to affirmative action in the 1960s and 70s to today’s attacks on DEI programs, the narrative remains the same: those in power frame equity efforts as a threat to the status quo. When corporations scale back their DEI efforts, they’re not just cutting programs; they’re reinforcing the very systems that exclude marginalized groups. CRT reveals how these rollbacks are part of a broader strategy to maintain institutional power structures by dismantling anything that challenges them. This isn’t just a business decision; it’s a political one.

What’s happening today isn’t new; it’s a cyclical pattern. As DEI initiatives gain traction, there’s a predictable backlash aimed at delegitimizing and dismantling them. In the wake of COVID-19 and the racial reckoning sparked by George Floyd’s murder, many companies made bold DEI commitments. Fast forward to 2024, and those commitments have conveniently shrunk under the weight of economic pressures and political headwinds.

Why Companies Are Pulling Back , and Why It’s a Problem

The retreat from DEI isn’t just about budgets; it’s about values — or the lack thereof. Walmart, for instance, has scaled back its DEI initiatives, framing it as an operational decision. But let’s be real: DEI isn’t a line item; it’s a moral imperative. These cutbacks send a clear message that diversity and inclusion are expendable when profits are on the line.

CRT helps us understand this retreat as part of a larger pattern of systemic resistance. When DEI is framed as a “nice-to-have” rather than a necessity, it reinforces the very inequities these programs aim to dismantle. Moreover, tokenism often replacing robust DEI efforts does little to challenge the status quo, perpetuating cycles of inequality while giving companies the veneer of progress.

The Impact on Marginalized Communities

Scaling back DEI initiatives doesn’t just stall progress, it actively harms marginalized communities. When companies deprioritize diversity, they erode the hard-fought gains made by Black, Indigenous, and People of Color (BIPOC), women, LGBTQ+ individuals, and others. Worse, it reinforces the myth that DEI is ineffective, feeding into conservative narratives that portray such efforts as divisive or unnecessary.

As CRT highlights, systemic oppression thrives in environments where equity initiatives are undermined. When institutions fail to uphold their DEI commitments, they signal that the voices and experiences of marginalized communities don’t matter. And make no mistake — this isn’t just a corporate problem. Higher education institutions, facing similar pressures, are following suit, rolling back diversity programs and scholarships in the name of “fairness.”

When companies like Walmart scale back their DEI initiatives, the consequences ripple far beyond their boardrooms. Marginalized employees lose access to crucial support systems, mentorship opportunities, and career advancement pathways. Meanwhile, companies send a clear message: diversity is expendable. The result? A workplace culture that stifles innovation perpetuates inequities and alienates underrepresented groups.

This isn’t just about internal consequences. As higher education institutions follow suit by rolling back diversity scholarships and initiatives, entire communities are left vulnerable. The dismissal of DEI efforts reinforces harmful stereotypes and entrenches systemic oppression. CRT teaches us that ignoring these dynamics only perpetuates inequality, creating environments where progress stalls and discrimination thrives.

Strategies for Resistance

So, what do we do? First, we hold these organizations accountable. Advocacy groups must amplify the voices of marginalized employees and students, exposing the gaps between corporate rhetoric and reality. Second, we need to support leaders and institutions genuinely committed to DEI. And third, let’s stop giving companies a pass when they make hollow promises.

We must also educate ourselves and others. CRT teaches us that change doesn’t happen in a vacuum; it requires a collective effort to challenge systemic inequities. This means pushing for transparency in DEI metrics, demanding accountability, and calling out performative allyship when we see it. So, what can companies and institutions do to prevent these rollbacks? The article Unmet Standards for DEI in the USA provides several actionable strategies to build and sustain meaningful DEI programs:

  1. Center Equity in the Business Model
    Companies must stop treating DEI as an ancillary program and make it central to their overall strategy. Equity efforts should align with business goals, ensuring their integration into every department and decision-making process.
  2. Adopt Transparent Metrics and Accountability
    Measuring progress is critical. Companies need to establish clear metrics to evaluate the impact of their DEI efforts, such as employee retention rates, pay equity analyses, and leadership diversity statistics. These metrics should be publicly shared to hold organizations accountable.
  3. Foster Leadership Buy-In
    Leadership must lead the charge, not just sign off on DEI initiatives. Executive teams should undergo training to understand the value of DEI and be held accountable for creating inclusive cultures.
  4. Embed DEI in Policy and Practice
    DEI programs must go beyond performative efforts like Heritage Month celebrations. Policies around hiring, promotion, pay equity, and workplace behavior should reflect a commitment to equity and inclusion.
  5. Sustain Funding and Resources
    DEI programs often fail because they’re underfunded or treated as disposable when budgets tighten. Companies need to commit to sustained investments in equity initiatives, even during economic downturns.
  6. Cultivate Inclusive Leadership Pipelines
    To ensure long-term success, organizations must focus on developing diverse leadership pipelines. This includes mentoring programs, succession planning, and targeted efforts to support underrepresented employees.

The Path Forward: Accountability and Persistence

The rollback of DEI initiatives is a reminder that progress isn’t inevitable; it requires consistent effort, accountability, and the courage to challenge entrenched systems. Companies like Walmart may claim to be “streamlining,” but DEI isn’t about efficiency but justice. By adopting sustainable practices, amplifying marginalized voices, and resisting political pressure, organizations can ensure that DEI isn’t just a buzzword but a transformative force.

The question isn’t whether companies can afford to invest in DEI ; it’s whether they can afford not to. A question we find ourselves asking quite often, yet is met with the same irrational practices that just don’t make sense! The stakes couldn't be higher for employees, consumers, and communities. It’s time to demand better.

The corporate retreat from DEI is a stark reminder that progress is never guaranteed; it must be fought for. As CRT reminds us, dismantling systemic inequality requires more than words; it demands action. Companies and institutions may try to sideline DEI, but the fight for equity isn’t going anywhere. It’s time to double down on our commitments, call out hypocrisy, and build a future where diversity, equity, and inclusion aren’t just buzzwords but guiding principles.

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Dr. CI
Dr. CI

Written by Dr. CI

Dr. Cheryl Ingram aka Dr. CI, is a very successful entrepreneur, blogger, content creator and expert of diversity, equity, and inclusion practices.

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